cover art for BMW's the Hire video series

the hire – star

This article is one of the series the hire

The BMW film series "The Hire" is a series of short films produced for the internet in the early 2000s.

These shorts were directed by popular filmmakers, including Guy Ritchie, John Frankenheimer, Ridley Scott and John Woo. They feature Clive Owen as "the Driver", and performances from Madonna, James Brown, Micky Rourke, Gary Oldman and Dakota Fanning amongst many, many others. The cinematography is outstanding and the soundtracks are pretty good, too.

  1. the hire – ambush
  2. the hire – the chosen
  3. the hire – the follow
  4. the hire – star
  5. the hire – powder keg
  6. the hire – hostage
  7. the hire – ticker
  8. the hire – beat the devil
  9. the hire – the escape

Continuing the BMW short film series, “The Hire”. This, the fourth film in the series was directed by Guy Ritchie. It features his wife as the star, and is the most viewed of the short films, with over 20 million views. It is a hoot. The final scene, with Madonna sprawled on the pavement is priceless.

the plot

The Driver is chosen by a spoiled and shallow celebrity to drive her to a venue.

Unbeknownst to her, her manager has actually hired the Driver to teach the celebrity a lesson. Pretending to escape her pursuing bodyguards, the Driver recklessly drives through the city, tossing the hapless celebrity all around the backseat. They arrive at the venue, where she is thrown out of the car and photographed by paparazzi in an embarrassing end on the red carpet.

in this series

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