Keith Pfeiffer

Keith Pfeiffer was born in the UK at an early age and migrated to Australia shortly thereafter. He has a passion for his technology career, literature, music performance, and of all things, Indian cuisine.
the bmw driftmob

the bmw driftmob

Another blatant example of anti-social car advertising. I must say this ad had no influence whatsoever on any car purchase I might have made. In fact I bought mine before the ad was even aired overseas.

Australia’s same sex marriage vote

Australia’s same sex marriage vote

Predictably, the debate is turning vitriolic. The issue seems less important than the opportunity to vilify adherents of one side or the other.

the mercedes tunnel advert

the mercedes tunnel advert

The intersection between an advertising wanker and a hoon must be car adverts. This is an advert for the Mercedes SLS AMG. It features Michael Scumacher, and is a remarkable piece of film-making.

the cost of procrastination

the cost of procrastination

People often justify procrastination as “waiting for something better to turn up”. When viewed through the lens of statistics and probability, this is a fraught strategy. A higher price may not be the best outcome, as we will see in this article.

picking opportunities

picking opportunities

Evaluating opportunities generally means determining if you should take an opportunity, or leave things as they are. Although there are really three categories of decision approaches, two are similar and straightforward, and one is really difficult.

c’était un rendez vous

c’était un rendez vous

"It was a date" is an eight-minute high-speed drive through Paris in the early hours of an August Sunday morning in 1976.

perfect decisions, or timely decisions?

perfect decisions, or timely decisions?

In this post, I want to exercise the idea of decision timeliness. The question is whether it is better to wait to make the right decision, or to give an adequate decision now, and refine it later.

decisions, decisions

decisions, decisions

I believe we are faced with two very different types of decisions. We need to recognise the type of decision required so we can apply the right thinking and analysis to the matter.

wright on amnesia

wright on amnesia

Right now I’m having amnesia and déjà vu at the same time. I think I’ve forgotten this before. Steven Wright

Uluru 2017

Uluru 2017

Photographs from our trip to Uluru in April 2017.